During 11 weeks, Schweppes consumers could win one of the weekly unexpected destinations (New York, Puerto Vallarta, Treetops, Taj Lake Palace, Castle Stuart, Nice, ...) by simply answering a few questions. Each destination was randomly selected through a kind of jackpot game. If the players wanted to choose another destination or make another chance to win, they could share the game on Facebook, Twitter or by inviting friends per e-mail.